원문정보
An Empirical Study on the Factors Influencing the Acceptance of Mobile Banking Services
초록
영어
Based on literature relating to the TAM (technology acceptance model) and TPB (theory of planned behavior), this study extends the TAM in a mobile banking context. The extended model was tested using LISREL analysis on the sample of 222 users who have experience with the banking service. The model was partially supported in a mobile banking context, accounting for 49% of the variance in the usage intention. The results showed that the perceived usefulness, the perceived credibility, and the perceived financial cost play a significant role in influencing the usage intention of the mobile banking service. In addition, instant connectivity and perceived credibility were found to influence the perceived usefulness, and self-efficacy and instant connectivity were found to influence the perceived ease of use. Implications of these findings are discussed for researchers and practitioners.
목차
1. 서론
2. 이론적 배경
2.1 기술수용모형
2.2 계획된 행위이론
2.3 모바일뱅킹 관련연구
3. 연구설계
3.1 연구모형
3.2 연구가설
3.3 연구변수의 조작적 정의와 측정
4. 실증분석 결과 및 논의
4.1 자료수집 및 분석방법
4.2 측정도구의 신뢰성 및 타당성 분석
4.3 연구모형의 적합도 검증
4.4 연구가설의 검정
4.5 분석결과에 대한 논의
5. 결론
참고문헌