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파렛트 Pool 서비스품질 측정에 있어서 SERVQUAL과 SERVPERF 모형비교 연구

원문정보

A Comparative Study of SERVQUAL and SERVPERF in Measuring the Pallet Pool Service Quality

오선일, 강경식

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초록

영어

Currently, interest on physical distribution is increasing due to burden of oil cost increases as oil price rises day by day. As interest grows, there are number of studies have been conducting on saving the cost of distribution. On the other hand, number of study on service of distribution is insufficient. Actually, subject of service of physical distribution have been studied by number of survey organizations, research organizations and mass media. Although, configuration for each organization is different from each other and it is hard to measure objective satisfactory factor of customers. This means needs for constructing standardized measuring tool as well as research on measuring service quality of distribution is not active. Therefore, this research is to compare and analyze compatibility of service quality measuring using SERVQUAL and SERVPERF and trying to clarify differences affected by importance service quality by each level to actual service quality. Also, this research is to make basic and standardized measuring model to improve quality of physical distribution especially using analysis of service quality and customer satisfaction of pallet pool service which contributes rationalization of distribution and reduce the cost by standardizing specification and size of pallet, allowing sharing of pallet. To conduct this research, case study of a company A is used where it is in a pallet pool business. Using this example, the goal is to give help on pallet pool business a strategic exercise if the business by point out major factors that affect customer satisfaction by collecting customer assessment along with examination of SERVQUAL and SERVPERF in measuring service quality if pallet pool service.

목차

Abstract
 1. 서론
  1.1 연구의 목적
  1.2 연구방법 및 방향
 2. 이론적 배경 고찰
  2.1 서비스 품질의 개념 및 결정요인
  2.2 물류 서비스품질과 고객만족
  2.3 서비스 품질 평가모형
  2.4 서비스 품질 평가 방법
  2.5 물류서비스 품질의 구성요소
  2.6 파렛트 풀 시스템
 3. 연구방법 및 조사
  3.1 연구 모형 설계 및 가설
  3.2 설문의 구성과 분석방법
  3.3 표본의 특성
  3.4 변수의 신뢰성 및 타당성 검정
  3.5 연구문제 분석
 4. 결론 및 추후 연구방향
 5. 참고문헌

저자정보

  • 오선일 Sun-Il Oh. 명지대학교 산업경영공학과
  • 강경식 Kyung-Sik Kang. 명지대학교 산업경영공학과

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