원문정보
The relationship between perceived justice and service quality in the franchise system of food service business
초록
영어
This paper reviewed the relationship between perceived justice and service quality, and the moderating effect of gender in the franchise system of food service business. Based on the responses from 135 franchisees, the results of multiple regression analysis showed that distributive and procedural justice have positive relationships with almost service quality factors. The results of moderating analysis showed that male franchisees have more positive relationships with almost service quality factors than female franchisee while in distributive justice, and that female franchisees have more positive relationships with almost service quality factors than male franchisee while in procedural justice.
목차
1. 문제제기 및 연구목적
2. 이론적 배경
2.1 서비스품질의 개념과 구성요소
2.2 공정성 지각과 서비스품질
3. 연구의 설계
3.1 자료수집 및 분석방법
3.2 설문의 구성 및 변수측정
4. 조사결과의 분석
5. 결론 및 제언
6. 참고문헌