원문정보
A Comparative Study on Satisfaction of Participants in Local Festival-Focused on 2008 Gyeongju Festival Traditional Wine & Rice Cakes
초록
영어
The purpose of this study was to examine different characteristics and satisfactions through analysis of differences to see how different were the festival events' satisfaction factors that affect overall satisfaction and behavioral intention of the local festivals between local residents and visitors. Other purposes of the study were to plan local specific festival strategies based on afore-mentioned analysis results and to suggest recommendations to each type of the participants, who were comprised of local residents and visitors from other areas, in the local festivals. Questionnaire survey was conducted for 400 visitors, who participated in 2008 Gyeongju Festival of Korean Traditional Wines and Rice Cakes, during the period from the 19th of April in 2008 to 26th of April. 398 questionnaires of 400 distributed were collected, 373 questionnaires were used for the analysis excluding insincere ones. Collected data were statistically analyzed using SPSS 12.0 for Windows, after the process of data coding. Frequency analysis, reliability analysis, factor analysis, t-test, multiple regression analysis and regression analysis were performed.
목차
I. 서론
II. 이론적 배경
1. 지역축제의 전반적인 만족과 행동의도에 영향을 미치는 요인
2. 지역축제의 전반적인 만족과 행동의도와의 관계
III. 연구방법
1. 조사대상 축제의 개요
2. 조사방법 및 분석방법
3. 변수의 측정
4. 연구모형 및 가설의 설정
IV. 분석결과
1. 자료의 특성
2. 신뢰성 및 타당성 검증
3. 가설검증
V. 결론 및 시사점
참고문헌