원문정보
비광고적 수단을 활용한 판매 : 국내 주류 구매의도에 영향을 미치는 스토리텔링의 효과
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
I. Introduction
II. Alcohol Marketing Regulation and Indirect Marketing
III. Previous Research on Storytelling
IV. Hypotheses and Research Methods
4.1 Hypothesis Setting
4.2 Research Methods
4.3 Data Collection
V. Research Results
Vi. Conclusion
References
논문초록
I. Introduction
II. Alcohol Marketing Regulation and Indirect Marketing
III. Previous Research on Storytelling
IV. Hypotheses and Research Methods
4.1 Hypothesis Setting
4.2 Research Methods
4.3 Data Collection
V. Research Results
Vi. Conclusion
References
논문초록
저자정보
참고문헌
자료제공 : 네이버학술정보