earticle

영어

This study aimes to find the activation plans of production and marketing of domestic wine. As Korean wine market opened, lots of imported wines got dominate Korean wine market and domestic wine industry got shrinked. There are barriers to utilize domestic wine industry. Institutional deregulation and differenciated marketing strategies are re-quired to increase the production and demand of domestic wine. To find the ways, we have interviews with Five Star Hotel Sommelier, the person in charge of wine finedine restaurant and the wine expert at Wine Academy.