earticle

영어

The purpose of this study is to evaluate and to analyze the management efficiency by the DEA method whose research target was based on the top-ranked 9 resorts of Korea in 2006. Input factors are the gross operating expenses, the area of a ski resort, and the number of rooms of the hotel. Three output factors are the overall sales accounts of the resort, the ski area, and the hotel related to sales in the whole resort complex. As a result, the coefficient values of the Vivaldi park, Jisan reseort and Pine resort were shown as 1, respectively. On the other hand, the Gangchon resort of 0.66 suggested the lowest management efficiency out of nine resorts. According to the study, the resort complex combined with a skiing ground operates at a loss because of a great investment of the initial capital. At first, the industry will find out and improve the inefficient management factors. In the future the domestic resort industry will be revived as a competitor in the growing leisure-driven global market.