원문정보
초록
영어
The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.
목차
1. 서론
2. 이론적 배경
2.1 여행 블로그 현황
2.2 블로그 품질
2.3 블로그 이용 동기
3. 연구 설계
3.1 연구 모형 및 변수의 조작적 정의
3.2 연구가설의 설정
4. 자료 분석
4.1 설문의 구성
4.2 표본의 특성
4.3 측정도구의 신뢰성과 타당성 검증
4.4 가설의 검증
5. 요약 및 시사점
참고문헌