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The effect of brand image on brand value and brand loyalty - focused on deluxe hotels in Miami-

Byeongju Jang, Sunhee Park, Kisung Kim

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.247-266

A Study on Information Attitude, Brand Attitude, Usage Satisfaction, Brand Image and Brand Loyalty of YouTube Sports Contents Viewer

Kyung-Won Byun

한국인터넷방송통신학회 International Journal of Internet, Broadcasting and Communication Vol.12 No.3 2020.08 pp.206-212

A Study on the Structural Relationship between Authenticity of Sportswear Brand Corporate, Brand Image, Brand Attitude, and Premium Payment Intention

Yong-Bae Jeon, Mi-Jeong Kim

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 11 Number 4 2022.12 pp.155-162

Effects of Brand Image on Customer Perceived Value and Brand Loyalty : Analysis on Chinese Sports Shoes Industry KCI 등재

Park, Kyung Bae, Kim, So Hyung, Shim, Sang Oh, Rong, Xueli

한국상업교육학회 상업교육연구 제30권 제2호 2016.04 pp.33-58

Is Brand Identity Aligned with Brand Image on Instagram? An Empirics-First Investigation of the Indian Brands KCI 등재 SCOPUS

Anand V, Daruri Venkata Srinivas Kumar

한국경영정보학회 Asia Pacific Journal of Information Systems 제33권 제3호 2023.09 pp.768-791

Roles of Partitioned Country Image and Brand Image in Consumer Evaluation of Binational Brands

Dongdae Lee, Sang-Wook Bae

한국마케팅관리학회 마케팅관리연구 Vol. 3 No. 1 1997.12 pp.161-188

The Influence of Product-brand Web Sites on Attitudes toward Brand Image KCI 등재

Namjae Cho, Seunghee Oh

한국정보기술응용학회 JITAM Vol.19 No.3 2012.09 pp.69-84

A Study about the effects of brand authenticity on brand image and purchase intention

Felix Ruiz Marisabel, Inkon Koh

한국전문경영인학회 한국전문경영인학회 학술대회 발표논문집 Korea-Spain Economic Cooperation Plan 2019.06 pp.227-251

The Effects of Food Service Establishment’s Cultural Marketing on Brand Image and Brand Loyalty

신형철

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.187-206

Structural Relationship Between the Expectation Value of YouTube Sports Content Viewers, Brand Image, Brand Attitude, and Continuance Viewing Intention KCI 등재

Kyung-Won Byun

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 9 Number 3 2020.09 pp.215-220

A Study of Brand Image for Starbucks : A Qualitative Approach among Taiwanese and Korean Consumers

Paek, Soyon, Lee, Hye Rin, Lin, Shuying, Jou, Wei-Ting

한국기업경영학회 기업경영연구 제19권 제2호 2012.04 pp.1-19

Effect of Consumer Perception on the Brand Image of ACICO

Sharon Moncy Thomas

동중앙아시아경상학회 동중아시아경상학회 학술대회 Challenges of Practical Management in the Global Age 2018.07 pp.193-200

A Study on the Relationship between Service Quality, Brand Image, Perceived Price and Behavior Intention of Low Cost Airlines

Jaehak Lee

동중앙아시아경상학회 동중아시아경상학회 학술대회 Challenges of Practical Management in the Global Age 2018.07 pp.325-330

Mediating Effect of Perceived Value on the Relationship between Brand Image and Customer Loyalty of Hair Salon KCI 등재

Yi-Ju Yeo, Eun-Jun Park

한국피부과학연구원 아시안뷰티화장품학술지 제19권 제3호 통권 제69호 2021.09 pp.343-354

From Tradition to National Trend: A New Strategy for Creating Brand Image of Night Market from the Perspective of Regional Culture ——Take night markets in Changzhou, China as an example KCI 등재

Pu Xi

국제문화기술진흥원 International Journal of Advanced Culture Technology(IJACT) Volume 11 Number 4 2023.12 pp.210-215

Effects of Salespersons’ Verbal and Nonverbal Communication in Beauty Service Encounters on Brand Image and Store Loyalty KCI 등재

Sun-Ju Park

한국피부과학연구원 아시안뷰티화장품학술지 제21권 제4호 통권 제78호 2023.12 pp.593-603

Exploring the Impact of Online Community Engagement on Restaurant Brand Equity - A Comprehensive Analysis of Brand Awareness, Image, Perceived Quality, and Loyalty - KCI 등재

Jun, Kyungyul, Yoon, Borham

경성대학교 산업개발연구소 산업혁신연구 제39권 제4호 2023.12 pp.402-416

Impact of Image Type and Brand Familiarity on the Effectiveness of Bundling

Sungmi Lee

한국인터넷방송통신학회 International Journal of Internet, Broadcasting and Communication Vol.15 No.4 2023.12 pp.100-106

A Cross-Cultural Analysis of Consumer Narcissism Assisting in the Formation of Self-Image Congruency and Brand Loyalty

Corey Allen Ross, Jong-Kuk Shin

한국마케팅관리학회 한국마케팅관리학회 학술대회 2018 한국마케팅관리학회 춘계학술대회 발표논문집 2018.04 pp.77-79

A Study on the Branding Strategy of PB (Private Brand) in China’s Hypermarkets - Focused on Visual Image Design - KCI 등재

관정문, 정성환

한국브랜드디자인학회 브랜드디자인학연구 Vol.14 No.2 통권 제38호 2016.06 pp.133-144