earticle

Navigating Green Consumer Behavior: Tesla vs. Xiaomi in Shaping Electric Vehicle Adoption through Brand Personality in China's Sustainable Market

Ding Hongyi, Geng Yingjie, He Yang, Chen, Mingyuan, Yoo, Seungchul

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 13 Number 4 2024.12 pp.280-293

The impact of Fashion Brand Collaborations in Sandbox Games on Purchase Intention: The Role of Brand Coolness and Self-Avatar Identification

He Yang, Ding Hongyi, Geng Yingjie, Chen, Mingyuan, Yoo, Seungchul

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 13 Number 3 2024.09 pp.214-226

Investigating Continuous Usage Intention of Xiaohongshu Live Commerce for Health Functional Products: An Integration of ECM and TTF Theories

Geng Yingjie, He Yang, Ding Hongyi, Chen, Mingyuan, Yoo, Seungchul

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 13 Number 3 2024.09 pp.287-299

Revolutionizing Elderly Care in Korea: A Deep Dive into the 'Nomad Silver' Generation's Hospital Needs

Yoo, Seungchul, Tunas Puentes, Sofia

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 13 Number 1 2024.03 pp.122-128

Influencer Attachment and Consumer Response to Product Links in Native Video Ads : An Empirical Study on Bilibili's Platform

Hu, Jiayu, Chen, Mingyuan, Yoo, Seungchul

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 13 Number 1 2024.03 pp.140-151

Emoji advertising in social media and its effects on consumer behavior : Assessing purchase intentions and brand metaphorical warmth

Chen, Mingyuan, Hu, Jiayu, Yoo, Seungchul

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 13 Number 1 2024.03 pp.129-139

The Effectiveness of Jeju Island Mixed Reality Tourism Application : Focusing on the Moderating Role of Users' K-Culture Involvement KCI 등재

Yoo, Seungchul, Jung, Kwanghee, Nguyen, Vinh T., Piscarac, Diana

국제문화기술진흥원 International Journal of Advanced Culture Technology(IJACT) Volume 8 Number 2 2020.06 pp.116-128

간호사 인식개선을 위한 간호학-미디어학 융합 PBL 수업의 중재효과 연구: 수업 참여 학생들 및 PBL 성과발표회 참석 학생들의 인식 변화를 중심으로

유승철, 강승미, 유주연

[Kisti 연계] 한국간호교육학회 한국간호교육학회지 Vol.27 No.1 2021 pp.59-67