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Cosmetic Strategy of Jeju and Ecocert Organic Certification

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The organic cosmetics started around 2000 with “Wellbeing” concerning for better qualified life style and many products having concept for “Natural” and “Eco-Friendly” had been released on the market following with Welling boom. Nowadays natural is not a main concept of cosmetics any more, it is just required basic factor. The more advanced marketing concept of cosmetics is “Organic” which is including quality of materials, environment and pureness. The organic cosmetics have been known for customers for several years, but unfortunately, the word “Organic” was prohibited for using by government because there was no definition and regulation. But organic cosmetic certification body named ECO-CERT from France had definition for organic cosmetics starting around 2003. Ecocert is doing inspection and certification for manufacturer with very high qualified verification system, so their certified organic cosmetics are getting well known for EU, USA and others. When we think about the Jeju island, it has good image for clean, pure and beautiful. So it is the right time for Jeju to pay attention for organic cosmetics certified by Ecocert with their unique and special local products.

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  • Joong-Jin SHIN TEN co,Ltd.

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자료제공 : 네이버학술정보

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