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This research sought to empirically test the moderating effect of individual cultural characteristics related to the usage of a system or a device within the “Integrated theoretical model of user satisfaction and emotional attachment” which was developed during the previous research. In order to do so, this research hypothesized the moderating effect of each cultural dimension; these dimensions were based on the four cultural dimensions suggested by Hofstede. These are uncertainty avoidance, individualism, masculinity, and power distance. These hypotheses on moderating effects were statistically tested with the large-scale survey of mobile phone, MP3 Player, LCD TV, and Refrigerator users from three different countries (US, Germany, and Russia).