earticle

영어

Automotive industry in Korea has long influenced the national economy immensely regarding the development of technology, trade surplus, and employment. This study examined the effects of quality of automobiles and service after purchase on the level of customer satisfaction and
repurchase intention.
Perceived product quality and service quality were measured by SERVPERF instrument which assesses perceived quality as the only performance of service providers. This thesis found which of the quality factors would be conducive to customer satisfaction and repurchase intension and, furthermore, a correlation between perceived product quality and perceived service
quality.