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Customer Perspective Analysis on Ubiquitous Healthcare Services

원문정보

초록

영어

While ubiquitous healthcare (u-health) services were expected to propagate along with conventional healthcare services, recent progress indicated rather limited market acceptance. In this paper, we investigated the fundamental causes of why the consumer acceptance level of u-health services has been low. We draw upon innovation adoption theories to analyze the consumer readiness of the typical u-health services. The comparative analysis between
innovative u-health services and conventional services was performed using analytic hierarchy process (AHP).
Subsequently, policy and business implications including technological breakthrough insights were discussed based on the customer perspective comparative adoption analysis.
The propositions captured through this study provide useful insight to further studies on u-health services.

목차

Abstract  
 1. Introduction
  1.1 Research Scope and Method 
  1.2 Research Model 
 2. Ubiquitous Healthcare System
  2.1 e-Healthcare 
  2.2 Relations between e-Healthcare System andu-Healthcare System
  2.3 u-Healthcare System
 3. Theoretical Background
  3.1 Innovation Diffusion Theories
  3.2 Technology Acceptance Model
 4. u-Health Service Model
  4.1 Classification of Services by Types
  4.2 u-Health Value Chain
  4.3 u-Healthcare System Diagram
  4.4 Typical u-Health Service Model
 5. Research Methodology
  5.1 Analytic Hierarchy Process
  5.2 Criterions for Analytic Hierarchy Process
  5.3 Questionnaire
 6. AHP Analysis
  6.1 Analytical Hierarchy for Preference of u-HealthcareService
 7. Findings
  7.1 Customer Preference of u-Healthcare Service
  7.2 Result Analysis
  7.3 Implication
 8. Conclusion
 References

저자정보

  • 이윤미 Information Technology and Management, Hanyang University Graduate School
  • 한현수 College of Information & Communications, Hanyang University

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