네일관리에 대한 인식 및 네일서비스 만족도에 관한 연구


Wareness of Nail Care and Satisfaction Level with Quality of Nail-Shop Services

김경희, 김주덕

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Beauty Art typically has been viewed as the best way to represent women's beauty. Specifically, nail art is a mean for the new generation to unveil their individuality. Nail-shop customers usually feel refreshed, and that emotional change gives them aesthetic and emotional satisfaction. The popularization of nail art and the growth of nail-art market arises the people's concern to the necessity of marketing strategy as part of the beauty industry, as well as the importance of service quality and customer satisfaction. The purpose of this study is to examine women's changing view of nail care and relevant consumption behavior. Also to analyze the voice of customers about the quality of services provided by nail shops, and to have the right understanding of the industry and as well as to determine some of the right directions for marketing.


 I. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제
 II. 연구방법 및 절차
  1. 연구 대상 및 절차
  2. 측정도구
  3. 자료처리 및 분석
 III. 연구결과 및 해석
  1. 네일관리에 대한 인식 및 소비행동 분석
  3. 네일샵 서비스품질 요인에 따른 만족도
  4. 서비스 만족도에 대한 고객애호도 분석
 IV. 결론 및 제언
  1. 요약 및 결론
  2. 연구의 시사점


  • 김경희 Kyong Hee Kim. 숙명여자대학교 원격대학원 향장미용학과
  • 김주덕 Ju Duck Kim. 숙명여자대학교 원격대학원 향장미용학과


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