earticle

영어

Due to increasing number of Large-scale Discount Store, the relative industry is involved in fierce competition and consumers' awareness is growing. These factors shed light on the importance of interior design. In this sense, interior design of 15 Large-scale Discount Stores in Daegu were researched. Additionally, the survey of consumer on their preference and the image of market's were conducted in order to drawing out the relevant results that were compared and analyzed. And the results of study are followed : Consumers have different preference and image by each zone, which is different from current interior design status of Large-scale Discount Stores. In this regard, this research is aimed at providing basic data which can help the Large-scale Discount Store to make meeting the demands of consumers when those are planned for the interior
design.