earticle

영어

The mass housing supply policy of the government has resulted in the customer-centered market, and thereby the age of quality competition in the industry. In line with this trend of quality competition, therefore, this preliminary study aims to investigate the requirements of housing product planning to live up to the needs of customers in terms of quality, and thus
analyze the types of quality differentiation of a housing product unit in our housing market. For this, established was the quality factor classification system of apartment units, and it turned out that many cases attempted differentiation in such ways as merely using luxurious finishing materials and instantly popular environment-friendly materials, and combining partial and limited
household items with architectural elements of the facility system. The result of this study shows that the differentiation plan of housing product should be customer-centered, and therefore, focus on quality differentiation through organic combination of architecture-oriented plane and interior elements with technology-oriented facility and product elements. Hereby, in the future,
housing product planning should include sustainable differentiation plans with reconsideration of concepts that customers have, and the needed procedure.