원문정보
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초록
영어
The potential impact of the methods of sensory science on consumer testing and marketing is reviewed. Areas such as predicting purchase behavior, new approaches to scaling, and cross cultural effects are discussed. An example of the complexity of sensory measurement used to obtain consumer and marketing information is highlighted, using the simple paired preference test as an example.
목차
Abstract
Introduction
Predicting Purchase Behavior
New Approaches to Scaling
Cross-Cultural Effects
Paired Preference ; An Example of Complexity
Summary
References
Introduction
Predicting Purchase Behavior
New Approaches to Scaling
Cross-Cultural Effects
Paired Preference ; An Example of Complexity
Summary
References
저자정보
참고문헌
자료제공 : 네이버학술정보