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논문검색

日本の缶コーヒーパッケージに対するデザイン現状分析 ―消費者行動分析およびデザイン現状分析を中心に

원문정보

Analysis of the Present State of Design for Packages of Japanese Canned Coffee Beverages

일본の부コーヒーパッケージに대するデザイン현상분석 ―소비자행동분석およびデザイン현상분석を중심に

蘇文宰

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초록

영어

This study is the pilot survey in order to grasp perceptivity process of consumers with the products package design. First of all, that made the consumers’needs to package design clear from analyzing customers’ behavior process of canned coffee beverages.Moreover, we considered the design strategy in a corporation for consumers’ needs by clarifyingthe present state of the package design.

목차

Abstract
 1.はじめに
 2.日本缶コーヒーブランドのマ―ケットシェア
 3.缶コーヒーに対する消費者の購買行動調査
  3.1 目的
  3.2 方法
  3.3 結果
  3.4 考察
 4.缶コーヒーパッケージのデザイン現状分析
  4.1 目的
  4.2 方法
  4.3 結果
  4.4 考察
 5.研究の結論
 参考文献

저자정보

  • 蘇文宰 소문재. 千葉大学大学院 박사과정

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