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The 21st century of Japan is called “Age of the large exchange“, so it is paid attention to the rend of sightseeing and the local revitalization by the tourism industry is expected.
According to the announcement of World Travel Organization in March 2007, the number of rrivals of overseas tourists from all over the world reached over 800 million people in 2005 and marked the highest figures in history. Its growth rate was 5.5% increase compared with the previous year, showing gone growth rate. On the other hand, when we see the trend of Japanese tourists, the number of overseas tourists was about 17.53 million people in 2006, next to the highest figure in 2000. Although the growth rate is 0.8% increase, a slight rise compared with the previous year, it keeps the increase keynote. Moreover, the number of foreign travelers visiting Japan in the same year was 7.33 million people, which marked the highest figure in the past, and 8.9% increase compared with the previous year.
The number of tourists in Japan and all parts of the world is in the extension keynote and e “Age of large exchange” starts entering steadily. Under the circumstances, the sightseeing promotion of Japan and of Toyama Prefecture was launched.
In Japan, the action aiming to be “the sightseeing nation” has been started since 2003.
“The basic law of sightseeing” enacted in 1963 was revised totally as “basic law of promotion of Sightseeing nation” in 2006 and according to the “Basic plan for the promotion of sightseeing on”, various measures are taken. Meanwhile, also in Toyama prefecture, aiming at the achievement of “sightseeing prefecture”, “Strategy of action plan in futureToyama” are settled on while using various measure of the government as a fair wind. First of all in this paper, I would like to confirm the outline of the Japanese sightseeing policy and to examine the direction of promoting the sightseeing in Toyama Prefecture.
Referring to the recent survey data, I will analyze the trend for sightseeing of the modern panese people and their action. In addition, considering the change of modern Japanese traveler’s sness and action for sightseeing and accounting various resources for tourism in Toyama, I would like to mention its feasibility of the development and the promotion for new sightseeing tours in yama Prefecture. Then, I would like to refer to some issue at the end.