원문정보
목차
1. Introduction
1) Why Audience Study?
2) Why cross-cultural and Q study ?
2. Literature Review
1) Service vs Product Ad
2) Cross-cultural stdies in advertising
3. Methodology
1) Q samples
2) P samples and Q sorting
4. Findings
1) Korean Factors
2) American Factors
5. Discussion and Conclusion
References
국문초록
1) Why Audience Study?
2) Why cross-cultural and Q study ?
2. Literature Review
1) Service vs Product Ad
2) Cross-cultural stdies in advertising
3. Methodology
1) Q samples
2) P samples and Q sorting
4. Findings
1) Korean Factors
2) American Factors
5. Discussion and Conclusion
References
국문초록
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보