원문정보
목차
1. Purpose and introduction
1) The Case Organization
2. Theoretical Background
1) Public Relations as Relationship Management Function
2) Relationship Management Research in South Korea
3) Community Relations as Specialized Public Relations
3. Methodology
1) Case Study
2) Data Analysis
3) Ethical Considerations
4. Results and Discussion
1) RQ 1. Contributions of Employee Involvement
2) RQ 2. Effective Cultivation Strategies
5. Implications and Conclusions
1) A Practical Model for Employee Involvement in Community Relations Programs
2) Implications on Lssues and Crisis Management
3) Implications for Korean Public Relations
6. Limitations and Directions for Future Research
References
국문초록
1) The Case Organization
2. Theoretical Background
1) Public Relations as Relationship Management Function
2) Relationship Management Research in South Korea
3) Community Relations as Specialized Public Relations
3. Methodology
1) Case Study
2) Data Analysis
3) Ethical Considerations
4. Results and Discussion
1) RQ 1. Contributions of Employee Involvement
2) RQ 2. Effective Cultivation Strategies
5. Implications and Conclusions
1) A Practical Model for Employee Involvement in Community Relations Programs
2) Implications on Lssues and Crisis Management
3) Implications for Korean Public Relations
6. Limitations and Directions for Future Research
References
국문초록
저자정보
참고문헌
자료제공 : 네이버학술정보