목차
Introduction
New Technology: Electronic Commerce
The Origins of the Internet
The Growth of the Internet
Is the Web anAple or an Orange?
The Web as a Change Agent
A Series of Revolutions
The Internet : A summary
Changing Patterns of Consumer Behavior
Flow
Flow as a Consumer Motivation
Flow: An Extended Example
Some Problems with Flow
Flow: A summary
Emerging Business Strategies
Integrated marketing Communications
Implications of Integrated Marketing
Implications forAdvertisingResearch
Sumary and Conclusion
References
New Technology: Electronic Commerce
The Origins of the Internet
The Growth of the Internet
Is the Web anAple or an Orange?
The Web as a Change Agent
A Series of Revolutions
The Internet : A summary
Changing Patterns of Consumer Behavior
Flow
Flow as a Consumer Motivation
Flow: An Extended Example
Some Problems with Flow
Flow: A summary
Emerging Business Strategies
Integrated marketing Communications
Implications of Integrated Marketing
Implications forAdvertisingResearch
Sumary and Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보