원문정보
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목차
Abstract
I. Introduction
II. Studies on Metaphor
2.1 Comparison modeis of metaphor
2.2 Class-inclusion view of metaphor
III. Effects of Metaphor in Advertising
IV. Conclusion
4.1 Metaphor and advertising believability
4.2 Limitations of metaphor research
References
I. Introduction
II. Studies on Metaphor
2.1 Comparison modeis of metaphor
2.2 Class-inclusion view of metaphor
III. Effects of Metaphor in Advertising
IV. Conclusion
4.1 Metaphor and advertising believability
4.2 Limitations of metaphor research
References
저자정보
참고문헌
자료제공 : 네이버학술정보