목차
ABSTRACT
I. Introduction
II. Literature Review
III. The Changing Consuming Culture of Tourist
1. Place for Shopping and Tour
2. Cosmetics and Style Changes
3. Health and Sports
4. In Touch with the Media
IV. Methodology
1. Data Collection and Sample
2. Results
V. Discussion
1. The Characteristics of Chinese Tourists
2. Factors of Korean TV Dramas Stimulating Chinese Tourists
3. Sales Promotion and Korean Wave
VI. Conclusion and Implications
REFERENCES
I. Introduction
II. Literature Review
III. The Changing Consuming Culture of Tourist
1. Place for Shopping and Tour
2. Cosmetics and Style Changes
3. Health and Sports
4. In Touch with the Media
IV. Methodology
1. Data Collection and Sample
2. Results
V. Discussion
1. The Characteristics of Chinese Tourists
2. Factors of Korean TV Dramas Stimulating Chinese Tourists
3. Sales Promotion and Korean Wave
VI. Conclusion and Implications
REFERENCES
저자정보
참고문헌
자료제공 : 네이버학술정보