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Purpose: This paper is to analyze motivation and behavior of alcohol use of employees, and
effects of social pressure on alcohol use of employees. Methods: A cross-sectional study
was performed with 341 employees in Industrial Complex. Data were collected from
June 26, 2007 to July 11, 2007. Collected data were analysed through Frequency, ANOVA,
One-way ANOVA test. Result: Social motivation showed the highest mean among motivation of
alcohol use, man showed higher mean than woman on confirmity motivation and affirmation
motivation. Dangerous alcohol use showed the highest mean among behavior of alcohol use,
man showed higher mean than woman on behavior of alcohol use. Effects of peer showed
higher mean than effects of family, generally the more high effects of peer is, the more
higher confirmity motivation, dangerous and dependent alcohol use showed. Conclusion:
Therefore, to decrease alcohol use of employees must be prepared an alternatives to change
drinking culture and recognition, and developed for working man and individual workplaces.