earticle

영어

Business education is required to change so that business education point to education for superior human resource of industry. Also business education is requested to receive get a specialized education goes on to university. But business education is actually come up against many difficult problems because of internal environment and external environment around business education.
The purpose of this study is to analyze the internal environment and external environment of business education using SWOT analysis and roughly present the development direction that conquest the environment and development of business education. The method of this study is to analyze environment of business education through exploratory study about existing data and theoretical thesis and to present development direction of business education in accordance with SWOT strategies, such as SO strategy, WO strategy, ST strategy, WT strategy.
The basic propositions of development direction of business education are as follows.
First, in the dimension of SO strategy, development direction of business education is that commercial high school needs change to specified high school and so on.
Second, in the dimension of WO strategy, development direction of business education is that commercial high school and industry joined with cluster and so on.
Third, in the dimension of ST strategy, development direction of business education is that business education persevere in one's effort to the subject such as business with finance will be selected by national common basic subject and so on.
Fourth, in the dimension of WT strategy, development direction of business education is that needs to policy of preferential for a graduate of business education and so on.

한국어

상업 교육은 우수한 산업인력을 양성하는 교육을 지향하면서 동시에 대학에 진학하여 전문적인 교육을 실시하도록 요구받고 있다. 그러나 상업 교육을 둘러싸고 있는 내․외적인 환경으로 인하여 많은 어려움에 처해있는 것이 사실이다.
본 연구는 SWOT분석을 활용하여 상업 교육의 내․외적인 환경을 분석하고, 이러한 환경에 적합한 상업 교육 발전 방향을 제시하고자 시작되었다. 연구의 방법은 기존 자료와 연구에 대한 탐색적인 고찰을 통하여 상업 교육의 외적인 환경과 내적인 환경을 분석하고, SO전략, WO전략, ST전략, WT전략에 따른 상업 교육의 발전 방향을 제시하는 것이다.
연구 결과를 보면, SO전략 차원에서는 특성화고등학교로의 전환 등이, WO전략 차원에 서는 산학 클러스터의 구축 등이, ST전략 차원에서는 국민 공통 기본 교과목으로서의 경영(금융 포함)과목 채택 등이, WT전략 차원에서는 상업계고등학교 졸업자에 대한 우대정책 등이 상업 교육의 발전 방향으로 파악되었다.