earticle

영어

This study aims to characterize the efect of different combinations of colors and tone-area-ratio of stripe necktie, and gender on the image of male wearer. The experimental materials developed for this sist of 28 color pictures manipulated with every combination of 4 diferent colors and 7 different tone-area-ratio. The 7-point scale designed f o r v i s u a l e v a l u a t i o n o f i m a g e f o r m a t i o n i n c l u d e d 2 9 b i p o l a r a djectives. The subjects were 336 eas. The results of this study were as follows: The analyses of images of wearer in men's clothing in terms of colors and tone-area-ratio of oblique stripe necktie reveal that the concerned factors are of five characteristic dimensions of activity, ability, attractiveness, appeal, and warmness. In adition, it has been found that individual images of people in men's clothes are affected by observer's gender as wel as colors and tone-area-ratio of stripe neckties and that those images vary wThe study results are highly expected to be used as useful sources in developing necktie designs.