earticle

영어

This study will define and categorize core concepts and basic business models of Regional Culture Marketing in Korea. Considering economic values & noneconomic, intangible values of regional cultures will provide balanced view in deriving true value of regional culture quotient.
Combination of above value creation process will lead to customer consumption
patterns & these patterns have been analyzed into the following categories.
* Five Types of Regional Culture Marketing
1. Creating & designing style
2. Production
3. Product & service planning
4. Funding & Sponsorship
5. Maintaining cultural standards & value of the region
* Business Modeling for Regional Culture is Comprised of Four Core Parts:
1. Product and service development & innovation system
2. Processes for implementation of business models
3. Creating clustering environment of regional cultures
4. organizing and creating operation entity and processes
Hence, nine success factors for foreign case studies have been listed and discussed. Hopefully these points will shed some light on the current status and problems of Regional Culture Marketing efforts in Korea and be a guide for future efforts.