earticle

영어

The purpose of this study is to investigate the elements for differentiation of high-rise apartment, particularly to top floors. Top floors of apartment housing have been changing elements for differentiation what is adopted to meet the various demands of residents on the apartment. But residents on the apartment have not been satisfied with the alternative unit design of high-rise
apartment because the design for differentiation don`t reflect impacts on resident`s satisfaction, preference, needs, and life-style. Although suppliers realize that high quality and differentiation of the products are the basic sales strategy, it seems that they have no completely understood the housing demands of consumers. Consumers have various demands, but they just focused on
the convenient life-style model. Finally, suppliers have to proceed market survey for reflecting the various demands of consumers.