earticle

영어

This study aims to analyze and find the actual state of using ubiquitous in the contents of the written apartment housing advertisement in daily newspapers. To carry out this study it is analyzed the contents of the written apartment housing advertisement about those of ubiquitous to the three major daily newspapers from in 2003 to 2007. A number of those objects in
this study are 303. As a result of this study are as followings;
First, the contents which related with the use of ubiquitous in the written apartment housing advertisement in Korea came into in 2004 and the number of those are increasing continuously. In the contents, it is regarded more important in the apartment housings of the Metropolitan area than those of the provinces. And it is more important in the apartment housings that is constructed by the large-sized construction company than those by the small-sized construction company.
Second, in the contents of big titles of the ubiquitous in the written apartment housing advertisement, they expressed them for the purpose of their value of real property not their use. And the contents of small articles in written apartment housing advertisement, they are mainly expressed the ubiquitous system, equipment and their related authentication system.
Third, in the contents of advertisement of ubiquitous, the image of them are expressed as the equipment of high technology(70%), that of safety, that of daily life convenience facility and that of property value.