아이새도우 컬러와 표현기법에 관한 선호도 - 20-30대 여성을 중심으로 -


Preferences of Eye Shadow Colors and Technique of Expressions - Focused on 20's-30's Women -

오숙영, 김주덕

피인용수 : 0(자료제공 : 네이버학술정보)



The purpose of this research is to help cosmetic companies to develop new products and make sales strategy by understanding about 20 women's favorite types of eye shadows like as various colors and technique of express. They were divided into groups based on their ages, educational background, careers and monthly income and each group was inquired its preferable cosmetic colors, the time span of the purchase, the motive of the purchase, and the trend of the color cosmetic to analyze the relationship between the trend color and the purchase. It also shows that the most popular color is pink for eye shadow and women have over two colors and cake type ordinary. This survey is showed that women avoid wearing dark or deep colored eye shadow due to natural make-up. Also it showed that women of the times request soft and natural technical makeup for eyes.


 I. 서론
 II. 이론적 배경
  1. 아이새도우 타입
  2. 아이새도우 표현기법
  3. 성행연구 고찰
 II. 연구방법
  1. 연구 대상
  2. 연구 도구
  3. 통계 방법
 III. 연구 결과
  1. 아이새도우 관련 특성
  2. 아이새도우 구매와 형태별 보유현황
  3. 아이새도우 표현기법 관련 특법
  4. 인구통계학적 변인별 아이새도우 인지도, 관심도, 테크닉
 IV. 결론


  • 오숙영 Sook-Young Oh. 숙명여자대학교 향장미용학과
  • 김주덕 Ju-Duck Kim. 숙명여자대학교 향장미용학과


자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

      0개의 논문이 장바구니에 담겼습니다.