earticle

영어

Numerous newly coined words related to men`s looking have been booming and more men pay attention to their looking in order to catch up with this trend.
I studied and analyzed the color images applied to containers, packages, brand home pages, and advertisements of domestic men's cosmetic brands, under the assumption that the colour images of the domestic brands are less consistent than that of imported cosmetic brands. I aimed at making suggestions for effective color planning for men's cosmetic containers to have consistent color images which can represent the brand concept. I limited the range of this study to the brands with a inconsistent color images. Among the brands, I focused on 'Mirepa' which has a variety of cosmetic lines and made suggestions for color planning of its containers. For that purpose, I suggest a color palette which corresponds to the brand images and simulate
the images based on this palette.
Plan A emphasizes a 'fresh, clear' image based on the color combination of the brand 'Mirepa'. Plan B, laid out in this study, emphasizes a 'healthy, modern' image. Instilling a consistent colour to a brand is a way to establish an appropriate brand image that the enterprise pursues, which is required to strengthen the competitive power of the brand. In this point, the domestic men`s cosmetic brands should apply the brand`s colour in a more consistent and reasonable way, and manage it under a long-term view.