earticle

영어

Recent five years have witnessed the growing preference for the make-up with the emphasis on its color as the vehicle of varied individuality. And the years 2007 and 2008 to come may see a broad spectrum of blue color, with yellow and green in various tone - from soft to dark one - also in vogue.
In addition, red in varied tone ranging from vivid to dark grayish one would attract public attention. This paper brings into focus the associations and differences between the color trend in fashion and in the make-up of the fashion show and the color trend in the local make-up brand, especially in the Hera and the Laneige of AMOREPACIFIC. The results of the study find that in the recent five years the dominant tone of color in local cosmetic brand was lacking in wide variety, with red, orange, purple, purple-blue, and yellow almost in light tone. The varied color, without a variety of its tone, could give such an impression of the monotony that it is not enough to display varied individuality. Therefore, of the 12 tones of the color, the development of the grayish, soft grayish and light grayish ones which are the favorite use of the fashion but which are yet to use in the local make-up brand may be recommendable for the sake of variety.