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영어

Modern days are an era of highly developed technology and informationization. Modern society, the design of packaging has special meanings, and in particular, exterior colors are sensory signals sent to us, and direct visual information. In proportion to the qualitative and quantitative development of the society, Modern consumers areliving in an era of emotional consumption, in which they purchase product design and colored images as well a product performance and efficient value. Among design elements, color is a sensory yet an essential part. As for
colors, the consumers have judgments and interests of their own regardless of their sense of designing, gender, or age, and they sensitively react about colors compared to other designing elements. This is because colors have psychological and emotional influence on the decisions of people.
Camphor Wild Ginseng has long been regarded in Korea as a valuable herbal medicine material with special healing effects. The effects of Camphor Wild Ginseng are already well known to us, and for this reason it is traded at high prices. When Camphor Wild Ginseng is seen as a commodity, it can be said that the current packaging design and its color are significantly low compared to the commodity value. Most of the Camphor Wild Ginseng packages are composed of a simple wooden crate and a cloth-wrapper. It can be judged that the material and the
color of the package are rather dropping the value of the contents. Though the package colors are implemented with images of nature and tradition, comprehensive image expression or active implementation of value creation are deficient for the colored images of the package. Because of poor package design, the reliability of the contents by the consumers drops and even the quality of Camphor Wild Ginseng may be doubted. While the consumers intent to present Camphor Wild Ginseng as a gift because it is a high priced health food, its image that is supposedly elegant suffers on account of the package design problems.
For the reasons above, the package design of the current Camphor Wild Ginseng and its colors have a lot of deficiencies to improve. Among the sectors of general packages for Camphor Wild Ginseng, this research limits the range of the package deficiencies to the package crate and cloth-wrapper, and intends to prepare a foundation to create colored images of the package that becomes the value of Camphor Wild Ginseng as a commodity by raising the notability and recognizability of the packages for Camphor Wild Ginseng through the analysis of the historical
background of Camphor Wild Ginseng uses and package colors, and the plan for color image delivering.