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This study was executed for developing the more effective design strategies of signboards and applying them actually to Jochiwon Traditional Marketplace as a part of traditional marketplaces modernization project. I have especially focused on finding the role and function of colors while developing the design strategies of signboards. I systematically analyzed design elements including colors with the signboards of three traditional marketplaces that already had completed traditional marketplaces modernization. More in detail, I tried to get hold of good and bad points of each signboard on the base of the newly defined design elements of signboards, and to find general problems of signboards design improvement for traditional marketplaces. I also suggested strategic direction to get good results with the signboards in traditional marketplaces.
To say about the guideline of signboards design improvement for traditional marketplaces developed on the base of these analyses, various circumstances surrounding them, first of all, should be surveyed and analyzed. Then, the most appropriate forms of visual elements such as colors, typos, and figures should be selected and applied strategically according to the circumstances of each traditional marketplace. This direction also should satisfy two criteria: esthetic and function; unity and diversity. For this purpose, I chose the color as the most functional tool in all formative elements not only for esthetic, but for identifying the location of shops and the business category in marketplace.
I reflected the result of this study to the design strategy for Jochiwon traditional Marketplace, and
designed visual elements to satisfy two criteria(esthetic and function, unity and diversity) with taking into consideration of circumstances surrounding Jochiwon traditional Marketplace.
For traditional market, signboards are important elements that have a function for retailers to
communicate with consumers and influence to form the image of traditional marketplace. The design strategy for traditional marketplace having local diversity and characteristics can be reviewed and applied to each traditional market from various angles on the base of above mentioned analysis and cases.