earticle

영어

This study is about improvement of visual image which is one of the factors in urban
environment. Some of the elements that casuse visual recognition in urban environments are
buildings, street furnitures, billboards, and trees. Screen-Fences at the constructions site became
an important city element as people start to use those screens to place posters, advertisements,
and announcements. It makes the city recognizable from pedestrians and vehicles on the streets.
However, there have been many cases where poor image building and misuse of color brought a
negative influence on the city. This study developed based on the observation of construction site
screen-fences and its current analysis of environmental color planning as well as possible
improvements. We have designated the screen at the Seoul City Hall renovation construction site
as our imaginary project, and we proposed an actual outcome of design while considering the
social, cultural, structural, and functional environmental conditions.