earticle

영어

By the reason of diversification of present enterprise, radicalness of competition and advancement
of communication, the importance of designs and design images for P. R. of the company is more
increased as a strategy for enterprise management. And, among the components of the design for
the C. I(Corporate Identify), advertisement or building construction, the color takes charge of
significant visual roles to buildup desirable image. If the exterior color of buildings is planned
monotonously or disorderly, it not only spoils the beauty of city, but also gives negative effects to
the emotion of residents dwelling in that area. In this thesis, the planing of improving exterior
colors to establish enterprise image is proposed in the view points of that, if the color of environment or building is well designed for the sake of the enterprise's image, it gives a marked
improvement of enterprise' image and intensive effect of P. R. The target company's buildings or
industrial facilities is located in the city or urban neighboring circumstance in the paper.