earticle

영어

This study investigates sensory-centered UX in mixed reality (MR) content viewing through a case study of Apple Vision Pro, using Morville’s UX Honeycomb as the organizing evaluative framework. A two-phase design was employed. First, a quantitative survey (N = 301) mapped overall usage patterns and perceived UX across Honeycomb dimensions. Second, a follow-up open-ended survey was conducted with a subset of Phase 1 participants (N = 136), eliciting richer accounts of users’ emotional and sensory viewing experiences. Quantitative findings indicated broadly favorable evaluations of Vision Pro content viewing (overall M = 3.88), with the highest ratings observed for desirability (M = 3.96) and findability (M = 3.90). In contrast to the score-based structure of the quantitative survey, the open-ended responses revealed affective reactions and immersive experiences that were only partially captured by numerical ratings, adding interpretive depth to users’ accounts of engagement, enjoyment, and sensory vividness during MR viewing. Taken together, the findings suggest that evaluations of immersive media technologies should treat sensory and emotional dimensions as integral complements to functional factors, rather than as peripheral by-products. The study also offers applied implications for MR content and device design, pointing to the need to align technological capability with users’ perceptual and emotional experience in immersive viewing contexts.