earticle

영어

In modern Korean society, housing is recognized as an important investment asset beyond a simple living space, and residential consumption culture varies according to individual tendencies and values. This study aims to cluster apartment residents by housing selection determinants and analyze differences in residential environment priorities between groups, thereby providing insights for housing suppliers to respond to diverse consumer needs. A survey was conducted on 96 apartment residents in Gwangju Metropolitan City. The data were analyzed using cluster analysis and IPA (Importance-Performance Analysis). Reliability and validity of the measurement instruments were confirmed through statistical verification. Two distinct resident types were identified: the 'Future Value Leading' group (58 residents, 60.4%) and the 'Conservative Reality-Considering' group (38 residents, 39.6%). The 'Future Value Leading' group showed investment-oriented tendencies, emphasizing asset value, complex reputation, and premium finishes. Their IPA results showed importance and satisfaction scores of 3.96 and 3.53 respectively, with priority improvements needed in structural safety, brand value, and parking facilities. The 'Conservative Reality-Considering' group demonstrated pragmatic tendencies, emphasizing energy efficiency, environmental friendliness, and social consideration. Their scores were 3.79 and 3.25 respectively, with priorities in energy performance, recycling facilities, and barrier-free design.The findings suggest that differentiated approaches are necessary in apartment housing planning and remodeling. For remodeling projects, resident type diagnosis should precede planning to align improvement priorities with dominant resident characteristics. Housing suppliers should develop customized strategies reflecting each group's values, and policymakers should promote inclusive housing policies accommodating diverse residential preferences.