earticle

영어

In Japan's suburban residential areas, while traditional community events are declining as the population ages, it has been noted that small-scale, low-impact events run spontaneously by residents may be sustainable. This study focuses on the "Burabura Festival" in Oshizawadai Kita, Kozoji New Town, as well as its development in adjacent and neighboring districts, to clarify (I) organizational structure and management methods, (2) relationship with government and neighborhood association support, (3) factors for continuation, and (4) diffusion routes to other areas. The methods employed were semi-structured interviews with the initiators and organizers of the diffusion areas, analysis of materials from booklets and handouts, and on-site observation at the initiative's site. As a result, the low burden design of minimal integration by the secretariat (initiator) and executive committee, distribution to all households and word-of-mouth-centered publicity, free participation and no selection of stalls, and common tool-centered costs supported sustainability. In addition, "loose knowledge transmission" through inspection tours, word of mouth, booklets, and other means led to the establishment of indigenous management styles in other regions, such as those without a secretariat and those led by welfare organizations. These results suggest that resident-led events with low institutional dependence can be an effective model for revitalizing community activities in suburban residential areas.