earticle

영어

The game industry has continually embraced technological advancements to enhance visual realism and narrative immersion. Recently, the emergence of generative artificial intelligence has transformed the overall approach to game production, improving efficiency and expanding creative possibilities across various domains such as asset creation, character design, dialogue generation, and sound design. This study examines how artificial intelligence influences both the development process and expressive methods of game production, focusing on representative cases that employ generative AI in distinct ways. By analyzing four commercial game examples, the study identifies the roles and implementation strategies of AI in each case. The results indicate that generative artificial intelligence is utilized in multiple aspects of production, including automated asset generation, narrative variation, and pipeline optimization. Through this analysis, the study demonstrates that generative artificial intelligence functions as a key technological factor driving structural changes in the creative processes of the game industry and serves as a foundational reference for future research on AI-based game production.