earticle

영어

This study aims to explore the structural transformations in the world of sports brought about by the rapid expansion of artificial intelligence (AI) and to examine the coexistence of technological change and potential risk. With the advent of the Fourth Industrial Revolution, AI has permeated all areas of sports—including athlete training, game operations, refereeing, and media consumption. The introduction of such technologies has enhanced efficiency, fairness, and accuracy, yet simultaneously threatens the human-centered values of sports—humanity, fairness, and playfulness. The findings indicate, first, that AI-based officiating systems have reduced human error and improved credibility but have also raised ethical concerns regarding algorithmic transparency and accountability. Second, data-driven training systems have contributed to athletic performance improvement, while revealing the “trap of data dependence,” which weakens athletes’ sensory judgment and creativity. Third, the spread of technology has transformed the roles of coaches and referees, accelerating the dehumanization of sports by excluding emotional and intuitive engagement. Consequently, this study emphasizes the need to redefine AI not as a tool for efficiency but as a supportive partner that complements human decision-making. To ensure sustainable coexistence, it proposes (1) the establishment of ethical guidelines ensuring data protection and fairness, (2) institutional regulations at national and international levels, (3) the enhancement of AI literacy education for sports practitioners, and (4) the redefinition of human-centered roles within the sports ecosystem. Ultimately, the relationship between AI and sports should be reconstructed as one of mutual complementarity rather than opposition, where technological innovation and human reflection coexist in harmony to sustain the true spirit and value of sports.