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병원 셀프서비스 기술 (SST) 도입이 의료 이용량에 미치는 영향 : 지역적·인구통계학적 제약의 조절 효과를 중심으로

초록

영어

Policy strategies for digital health infrastructure often prioritize well-resourced regions; however, it is unclear whether these are the areas of greatest impact. Using a 24-month panel dataset from a South Korean digital health platform, this study explores how the adoption of self-service technology (SST) influences healthcare use in clinics. We analyze the changes in patient volume, visit frequency, and reimbursement costs following SST adoption. The results show consistent increases across all three outcomes. Importantly, these effects are most pronounced in areas with limited geographic access and higher proportions of elderly population. Applying affordance theory and the concept of “constraint responsiveness,” we challenge the prevailing assumption that digital infrastructure yields the greatest returns in well-resourced regions. Our findings indicate that digital adoption produces greater healthcare utilization in structurally underserved regions, where existing constraints amplify the value of technology.

목차

Abstract
Introduction
Theoretical Background
Healthcare Utilization: The Role of SST-Induced Affordances
Constraint-Driven Impact of SST Adoption
Data
Methodology
Results
Conclusion and Discussion
References

저자정보

  • 김수빈 카이스트 경영대학
  • 김시은 카이스트 경영대학
  • 허제원 LG CNS
  • 한진수 카이스트 경영대학

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