earticle

영어

Entering the era of big data, data has become a source of competitiveness of the state and companies. Everyone is aware of the importance of data, but is not well aware of the importance of data analysis and utilization. Most people recognize the analysis and utilization of data as an area of experts. In this study, a customer analysis framework that can be easily performed by non-experts using machine learning was presented. Companies can understand customer characteristics and customer changes through periodic customer analysis.