earticle

영어

The purpose of this study was to explore and analyze the effect of consumption value of hydrogen cosmetics consumers on cosmetics recognition and purchase behavioral intentions, and to empirically verify the mediating effect of information trust.This study focused on consumers with experience in using hydrogen cosmetics in the Seoul metropolitan area, and a total of 366 response data were collected, and 308 samples were used for analysis, excluding 58 copies due to unfaithful and missing values.The collected data were analyzed through data coating and data organization using SPSS and Smart PLS statistical programs. The analysis results are as follows. First, it was found that the consumption value of cosmetics consumers had a statistically significant effect on cosmetics recognition.Second, it was found that the consumption value of cosmetics consumers had a statistically significant effect on the purchase behavior intention.Third, it was found that the consumption of cosmetics consumers have statistically significant impact on information trust.Fourth, it was found that information trust had a statistically significant effect on cosmetics recognition. Fifth, it was found that information trust had a statistically significant effect on purchase behavior intention. This study provides the next generation of consumers' awareness and purchasing behavior of consumer awareness and purchasing behavior of consumers through information on hydrogen cosmetics industry, and purchase behavioral hydrogen cosmetics industry.