earticle

영어

The purpose of this study is to verify the influence of the human service quality and aesthetic labor of cosmetics shops on relationship sustainability. Correlation analysis was conducted to identify the correlation between independent and dependent variables, and regression analysis was conducted to verify the hypothesis. The discussion is as follows. First, the human service quality of cosmetics shops was found to have a positive effect on relationship sustainability. Second, the aesthetic labor of cosmetics shops was found to have a positive effect on relationship sustainability. Therefore, high human service quality increases customer trust and satisfaction, and aesthetic labor positively elicits customers’ emotional responses, and when the two factors are well combined, relationship sustainability can be greatly improved. Through this study, it can be seen that human service quality and aesthetic labor are important variables that affect relationship sustainability. This study reconfirmed the importance of human service quality and aesthetic labor on the relationship sustainability of cosmetics shops by considering the characteristics of consumers who consider human service quality and aesthetic labor important amidst the overheated competition among numerous cosmetics shops.