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Language Patterns and Strategic Messaging in Trump’s Inaugural Speeches : A Pragmatic Perspective

원문정보

Myunsun Kwak

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This study analyses Donald Trump’s inaugural addresses delivered in 2017 and 2025, focusing on how specific lexical and pragmatic choices construct political messaging. Combining corpus-based lexical analysis with discourse-pragmatic interpretation, it highlights the strategic use of language in constructing political identity. Key content words such as America, nation, and great emerge prominently in Trump’s speeches, reflecting recurring rhetorical patterns. It also examines pronouns like we, us, and our, analyzing their frequency and rhetorical function in constructing group identity. Using theories of presupposition and implicature, the study examines how key phrases such as “We will make America great again” and “The golden age of America begins right now” work beyond their literal meaning to reinforce national sentiment. Comparative analysis reveals a shift in rhetorical strategy: the 2017 speech relies more on emotional language, while the 2025 speech emphasizes institutional legitimacy. Together, these linguistic choices form a coherent rhetorical framework that influences political identity and affiliation. The findings suggest how political language can be strategically used to influence public perception, highlighting the importance of language choices made by influential political figures and the need for continued analysis of such discourse.

목차

Abstract
1. Introduction
2. Theoretical Background
2.1 Pragmatics in Political Discourse
2.2 Presupposition and Implicature
2.3 Previous Studies on Trump’s Political Language
3. Methodology
3.1 Speech Data for Analysis
3.2 Data Collection and Classification of Valid Data
3.3 Data Analysis
4. Research Findings
4.1 Frequency Analysis of Content Words in the Inaugural Addresses
4.2 Discourse-Pragmatic Interpretation of High-Frequency Lexical Items
4.3 Pragmatic Construction of Group Identity and Membership
4.4 Pragmatic Analysis of Key Ideological Phrases
5. Conclusion
References
Internet Works Cited

저자정보

  • Myunsun Kwak Daejeon University / Professor

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