earticle

영어

This study compares visual communication design outputs created through two generative AI platforms— ChatGPT and Midjourney—within an educational context. Focusing on three design categories (poster, logo, and package), the research examines how each platform supports the creative process. ChatGPT, as a language-based model, showed strengths in generating structured ideas and visual direction, particularly for logo where branding and concept clarity are essential. In contrast, Midjourney, as an image-generating AI, excelled in producing a wide range of artistic and expressive visuals, making it especially effective for poster and package design that benefits from painterly and atmospheric elements. Evaluation criteria were based on the specific standards pursued in poster, logo, and package design to effectively assess the generated outputs. The study concludes that each platform offers unique advantages depending on the design task, suggesting that their complementary use can enhance both design education and professional practice. These findings highlight the importance of platform literacy in future visual communication curricula and propose a hybrid approach to AI-assisted design.