earticle

영어

Recently, many companies are developing platform business models by applying IoT, big data, and AI technologies as a part of their digital transformation (DT) strategies. Using qualitative research method, the purpose of this study is to investigate how manufacturing companies use IT vendor’s capabilities to expand, integrate, and reorganize their capabilities in pursuing the new platform business model. Case studies were conducted on manufacturing companies that are pursuing big data-based platform business as their DT strategies. It was founded that the roles of IT vendors include joint development of the technology required for the platform business, formation of business ecosystem for platform services, and co-selling/co-marketing of the services to the target customers. Since the cases are limited to manufacturing companies, there may be limitations in the generalization of research results. Thus, more studies across various industries are suggested for the future study.